To ensure the Ezimma campaign reflected the brand’s vision, our strategy was centered around selecting a model who could embody brand identity. Leni was the perfect choice, thanks to her dynamic presence and adaptability. We worked closely with the creative team to align on styling, lighting, and direction, ensuring the stills and videos captured the brand’s aesthetic. By maintaining a fluid communication process and focusing on the finer details, we ensured that Leni's performance seamlessly integrated into the campaign’s overall narrative, creating powerful visuals that resonated with the target audience.