22 IMPACT proudly facilitated the creation of user-generated content (UGC) for Spencer Badu, a luxury meets streetwear brand, featuring our artist Maria-Therese. This campaign aimed to showcase the brand's unique blend of high-end fashion and urban style through authentic, engaging content for their social media channels.

Our role included selecting Maria-Therese, whose distinct style perfectly aligned with Spencer Badu's brand ethos. We coordinated all logistics, ensuring a smooth and efficient process for capturing compelling UGC that resonated with Spencer Badu's audience and highlighted the brand's designs.