Eastpak’s exclusive Peanuts collection blended street style with heritage branding, creating a campaign that resonated with global audiences.

22 IMPACT managed talent casting, content curation, and project execution, securing Anjo Alexandre as the face of the campaign. His effortless style and engaging content helped amplify the collaboration’s reach.

Shot in Düsseldorf, Germany, the campaign embraced a minimal yet striking urban aesthetic. Featured across Eastpak and Peanuts’ official social media, the campaign boosted engagement and brand presence, reinforcing Eastpak’s influence in lifestyle and streetwear culture.