Talent

Peanuts x Eastpak

Eastpaks exclusive Peanuts collection blended street style with heritage branding, creating a campaign that resonated with global audiences.

22 IMPACT managed talent casting, content curation, and project execution, securing Anjo Alexandre as the face of the campaign. His effortless style and engaging content helped amplify the collaborations reach.

Shot in Düsseldorf, Germany, the campaign embraced a minimal yet striking urban aesthetic. Featured across Eastpak and Peanuts official social media, the campaign boosted engagement and brand presence, reinforcing Eastpaks influence in lifestyle and streetwear culture.


Eastpaks exclusive Peanuts collection blended street style with heritage branding, creating a campaign that resonated with global audiences.

22 IMPACT managed talent casting, content curation, and project execution, securing Anjo Alexandre as the face of the campaign. His effortless style and engaging content helped amplify the collaborations reach.

Shot in Düsseldorf, Germany, the campaign embraced a minimal yet striking urban aesthetic. Featured across Eastpak and Peanuts official social media, the campaign boosted engagement and brand presence, reinforcing Eastpaks influence in lifestyle and streetwear culture.


Eastpaks exclusive Peanuts collection blended street style with heritage branding, creating a campaign that resonated with global audiences.

22 IMPACT managed talent casting, content curation, and project execution, securing Anjo Alexandre as the face of the campaign. His effortless style and engaging content helped amplify the collaborations reach.

Shot in Düsseldorf, Germany, the campaign embraced a minimal yet striking urban aesthetic. Featured across Eastpak and Peanuts official social media, the campaign boosted engagement and brand presence, reinforcing Eastpaks influence in lifestyle and streetwear culture.


Industry

Industry

UGC

UGC

Campaign

Campaign

Location

Location

Dusseldorf

Dusseldorf

Germany

Germany

Year

Year

2024

2024

“Being part of the Eastpak x Peanuts campaign was amazing—timeless design meets modern street culture!”

Anjo Alexandre

Creator

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