Blu E

Blu is a multi-talented model, personal trainer, and nutritionist with an infectious energy and appreciation for life. Having worked with Burberry, Nike, Bicester Village, Calvin Klein (alongside Idris Elba), and Karl Lagerfeld, he brings a natural confidence and athleticism to every campaign. Known for his cold swims, he’s been featured in multiple Nike Swim campaigns, making waves both in and out of the water.

Beyond modelling, Blu owns his own gym and trains high-profile clients like Victor Kunda, helping them reach peak performance. His adventurous spirit keeps him constantly moving—whether it’s swimming, surfing, hiking, climbing, or cycling. When he’s not pushing limits outdoors, he’s in the kitchen cooking up a storm, DJing, or playing chess.