TOLU FOR BLU
Luxury streetwear brand Blu Reign approached us seeking bold visuals to launch their new season. They were impressed with Tolu Madariola's compelling editorial photography style.
Blu Reign wanted Tolu to capture the collection's edgy aesthetics against thought-provoking backdrops, coupled with her signature emotive portraits. This would convey the line's avant-garde spirit through culturally insightful lenses.
A mood board informed location scouting and styling concepts. A shoot weekend utilized urban exteriors as well as controlled studio setups.
Tolu then creatively interpreted multiple looks through video content and stills on her channels. Paid promotion on Blu Reign's platforms amplified the most engaging visuals.
Continuous analytics optimised performance. PR placements in high-fashion outlets profiled both Tolu's evolving style and Blu Reign pushing boundaries.
This integrated approach allowed Tolu to experiment freely while broadcasting Blu Reign's non-conforming attitude to a receptive audience.