MODELS
TALENT/CELEBRITIES
PUBLIC RELATIONS
EVENT PRODUCTION
BRAND MARKETING
CARLOS FOR MARRIOTT
The Brief
Carlos Roberto lent his vibrant aesthetic to Marriott AC Paolo Alto through a sponsored social media collaboration.
Carlos utilized his signature style to capture unique UGC showcasing the modern suites, stylish lobby, and upscale amenities. His dynamic images brought the spirit of the hotel to life, from the sleek design details to the electric atmosphere.
The sponsored content aligned organically with Carlos’ feed through color palettes and compositions.
Showcasing the hotel through Carlos’ artistic lens gave followers an authentic insider perspective into the AC Paolo Alto experience.
The Strategy
We provided creative direction to Carlos to ensure the images and content aligned with Marriott AC's brand positioning.
Our team oversaw an on-site photoshoot to create compelling UGC and optimized deliveries for approval. Legal finalized the contractual partnership, rights usage, and fair compensation.
We developed strategic copy and captions to communicate the hotel's offerings to Carlos' aspirational audience.
Ongoing analytics will optimize content performance and engagement. This collaboration enabled AC Paolo Alto to effectively reach new demographics through an influencer partnership.
