MODELS
TALENT/CELEBRITIES
PUBLIC RELATIONS
EVENT PRODUCTION
BRAND MARKETING
RABBI FOR CP COMPANY
The Brief
CP Company sought to authentically portray their new collection through a model representing individuality, adventure and thought.
They felt Rabbi Kaninda — blending spiritual guidance and outdoor exploration through resilience stories — was ideal.
We assisted with the shoot and Kaninda selecting versatile pieces.
Through stunning location imagery and clips, he illustrated how CP Company supports his active lifestyle and connects with audiences through uplifting perspective, surpassing engagement goals and establishing the brand's empowering ethos.
The Strategy
Clear guidelines were established around the creative direction, assets, and usage.
Formal contracts detailed the appropriate branded content. A phased production included an outdoor photoshoot during one of Kaninda's hikes and further studio lifestyle moments.
Kaninda seamlessly shared this organic content across his channels while our media buying optimized visibility on CP Company's platforms.
Continuous analytics and PR efforts spreading Kaninda's impactful message aligned with the brand's values optimized the strategy's audience reach.
