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PIERRE FOR ALPHA TAURI F1
The Brief
Esteemed content creator Pierre Laurent brought his Formula 1 expertise to an exciting collaboration with Scuderia AlphaTauri at the intense Budapest Grand Prix.
Pierre produced highly engaging insider content, leveraging special paddock and trackside access to showcase Scuderia AlphaTauri’s drivers battling the competition. His raw, authentic style provided followers with a rare glimpse into the action via a top content creator. Pierre’s videos and social media stories aligned perfectly with AlphaTauri’s brand positioning at the pinnacle of racing.
Our team ensured a smooth experience onsite through close coordination with AlphaTauri leading up to race day. Pierre’s compelling F1 content amplified Scuderia AlphaTauri’s presence at the Budapest Grand Prix.
The Strategy
Logistics were coordinated with AlphaTauri to credential Pierre and ensure optimal track access at the Budapest Grand Prix. Shooting schedules aligned with practice, qualifying, and the main race.
Our team provided art direction to capture on-brand content showcasing AlphaTauri’s cars, team, and drivers in action. Legal contracts outlined usage rights and IP ownership. Pierre’s images were quickly processed and delivered for AlphaTauri’s immediate use across their platforms.
Ongoing analytics will optimise content performance. Overall, Pierre’s expertise resulted in an impactful activation for Scuderia AlphaTauri F1.
