WIT FITNESS &
SMILEY
The Brief
22 IMPACT was hired to help with casting for a modelling campaign for fitness apparel brand WIT Fitness' launch of their new collaboration SMILEY.
We were tasked with casting three established models to take part in a professional product photography and video shoot.
The Strategy
The strategic goal was to introduce the WIT Fitness x SMILEY line through high-quality models resulting in high quality and footage highlighting the products' versatility, styles and performance abilities.
By capturing the line being worn across various poses and movements with credible models, the final assets aimed to inspire purchases from WIT and SMILEY's target markets.
Both brands sought to leverage the premier campaign deliverables in future marketing initiatives to support the new collection launch.
