By showcasing exclusive behind-the-scenes content and imagery from Brazilian model Suh Marcelino's recent campaign shoot in Bali for the new collection, the site aims to engage her 130k+ Instagram followers and motivate them to explore and purchase from the Lani Lou website.

A clean, visually-impressive design will transport visitors to the luxury beach escapism envisioned by the brand. In addition to photography and video teasers from the tropical campaign shoot location, inclusions like press highlights and shopping functionality will promote Lani Lou's positioning as a prestige resortwear label.

Analytics will track key performance indicators such as traffic, engagement, referral sources and conversions to examine the impact on sales and sentiment over time.