Carlos Roberto lent his creative vision and entrepreneurial spirit to GoDaddy's recent "Open We Stand" campaign. As a photographer and small business owner himself, Carlos understood the struggles and triumphs of running your own operation.
For the campaign, he captured vibrant images of real small business owners from diverse backgrounds and industries. The photos tell visual stories of passion, community, and the drive to follow dreams.
Carlos contributed to the integrated campaign across print, digital, and social media. His perspective as an artistic entrepreneur brought authenticity and heart to the message that GoDaddy stands with small businesses.
The Strategy<span data-metadata="">
The campaign strategy is to use Carlos Roberto's artistic aesthetic to tell authentic, emotional stories of small business owners. The creative direction will focus on capturing entrepreneurs in their natural environments, doing what they love. The images should feel candid, not staged.
Campaign communications will emphasize how GoDaddy enables business owners to succeed with tools and support. Legal will ensure releases are obtained for all photographic subjects.
Together with Carlos Roberto's artistic vision, this campaign will connect with audiences by spotlighting the diversity and determination of the small business community. GoDaddy stands with them every step of the way.
