The Brief

Top fashion content creator Pierre Laurent collaborated with luxury retailer MATCHESFASHION on an exclusive 9-month campaign. Pierre’s signature aesthetic and storytelling brought to life MATCHES’ latest collections across menswear and accessories.

Our team ensured seamless execution through clear communication and timelines to optimise this long-term partnership. Pierre delivered outstanding imagery, engaging videos, and organic branded content that resonated with audiences.

His compelling style and production expertise resulted in impactful visibility and aspirational positioning for MATCHES.

The Strategy

We worked closely with MATCHES to align on creative direction, assets, and calendar. Quarterly content production included photoshoots and studio days to create diverse branded content. Legal defined contractual terms and IP ownership.

Pierre maintained a consistent creative approach across his platforms and MATCHES’ channels. Ongoing performance analytics optimised content. PR sought additional high-profile collaborations.

Overall, our integrated strategy enabled Pierre to extend his reach while amplifying the luxury MATCHESFASHION brand.


Impressions Generated


In Sales Generated


Pieces of Content

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