Top model Melissa Vanham brought her signature sporty-chic style to Nike's major Air Max Bliss launch. As the face of the campaign across TV, OOH, and digital, Melissa shone in showcasing the new sneaker.
Our team ensured the national campaign kicked off smoothly through strong client communication and timelines. From overseeing production to securing premium placements, we effectively amplified visibility for the Air Max Bliss.
Melissa’s modeling expertise combined with robust project management resulted in impactful brand exposure and a successful hero product launch.
The Strategy<span data-metadata="">
We collaborated closely with Nike on campaign strategy and creative direction aligned to positioning the Air Max Bliss. Our agents oversaw the fast-paced shoot and ensured Melissa was camera-ready.
