PRETTYLITTLETHING X LITTLE MIX LAUNCH
<span data-metadata=""><span data-buffer="">The Brief
Our team brought PrettyLittleThing's signature over-the-top aesthetic to life by producing an incredible launch party with Little Mix.
Keeping with the brand's fun, feminine vibe, we created a vibrant pink wonderland with flower walls, balloon art, and chocolate fountains for the ultimate Instagrammable experience.
Little Mix's presence amplified the energy as guests danced the night away and captured content. Our production enhanced the event with custom lighting, tiered cakes, luxe lounges, and more to create a truly unforgettable event for the PrettyLittleThing community.
The Strategy<span data-metadata="">
Our production team handled all logistics including venue, decor, rentals, and catering aligned to the creative brief. We developed a targeted guest list with influencers and VIPs. Travel and accommodations were arranged for talent.
On-site, our staff managed setup, programming, and struck all event elements. We optimized lighting and sound for an immersive atmosphere. Legal secured permits, insurance, and releases. PR drove media coverage before and after. The result exceeded the client's vision for an over-the-top PrettyLittleThing party.
<span data-buffer="">30M+
IMPRESSIONS CREATED ON SOCIALS
<span data-buffer="">140+
MEDIA PLACEMENTS<span data-metadata="">
<span data-buffer="">500+
<span data-metadata=""><span data-buffer="">GUESTS ATTENDED
