MODELS
TALENT/CELEBRITIES
PUBLIC RELATIONS
EVENT PRODUCTION
BRAND MARKETING
JBW INFLUENCER CAMPAIGN
The Brief
Our team expertly managed an integrated influencer campaign for luxury watchmaker JBW across 10+ top-tier talents.
We ensured seamless execution from start to finish through clear communication, timelines, and organization. After identifying micro and macro talents aligned to JBW's aspirational positioning, we oversaw sleek product photoshoots and organic lifestyle content.
Our influencers showcased the new watch collections across their social platforms and at exclusive events. Smooth collaboration and project management resulted in impactful brand exposure and awareness for JBW among premium audiences.
The Strategy
We collaborated closely with JBW on campaign strategy, product selection, and creative direction.
Our team handled all contractual agreements and compensation with talent. Detailed shoot production scheduled photography and optimised deliveries. Ongoing optimisation analysed content performance to maximise reach and engagement.
Legal secured usage rights and product loan forms. PR sought additional opportunities with media and retail partners. Overall, our robust process enabled an effective influencer launch for JBW’s luxury timepieces.
