Pierre Laurent used his street style lens to showcase StockX's new Vault space inside Highsnobiety's trendsetting PFW pop-up.
Pierre had exclusive access to capture the Vault's one-of-a-kind products and limited-edition collabs with top luxury brands. His raw, authentic style brought the exclusive StockX experience to life for new and existing customers alike.
On location in Paris, Pierre delivered diverse content from product shots to environmental portraits to detail close-ups. This gave followers an insider's view into the coveted items handpicked for the StockX Vault. Pierre's compelling photos aligned perfectly with StockX's positioning at the height of culture, commerce, and hype.
The Strategy<span data-metadata="">
Our team coordinated logistics to have Pierre Laurent onsite in Paris for optimal access. We worked closely with StockX on creative direction to hero the Vault products.
On the ground, we leveraged the exclusive Vault access to create diverse, engaging content that spoke to both hypebeasts and luxury audiences.
Post-production optimized images for web, social, out-of-home, and more. PR activations targeted culture and streetwear press. The result was an integrated campaign that showcased the one-of-a-kind StockX Vault experience.
