EFFY FOR
TMRWMAG EDITORIAL
The Brief
Rising model Effy brought her bold, contemporary look to TMRW Magazine's recent editorial focusing on fashion-forward styling.
During the casting process, Effy's strong sense of style and attitude made her a standout to capture the campaign’s youthful yet sophisticated vibe.
On set, Effy shone in every looks, effortlessly layering the pieces to reflect the theme. The final edgy, eastern-inspired images published in Issue 46 of TMRW Magazine were a testament to Effy’s modeling chops and knack for bringing out the cool factor in any clothing.
The Strategy
The casting strategy targeted up-and-coming models with a modern look and strong social media presence.
The shoot was tightly scheduled to maximize efficiency. With clear art direction and styling guidance, we ensured a cohesive, on-brand campaign. Post-production was prioritized to deliver images quickly for client approvals.
Legal provided model releases and negotiated usage rights. PR secured editorial coverage to amplify exposure.
500K
IMPRESSIONS ACROSS SOCIAL MEDIA
12%
EFFY'S ISSUE IN ADDITIONAL SALES
15+
PRESS ARTICLES
