Rising model Effy brought her bold, contemporary look to TMRW Magazine's recent editorial focusing on fashion-forward styling.
During the casting process, Effy's strong sense of style and attitude made her a standout to capture the campaign’s youthful yet sophisticated vibe.
On set, Effy shone in every looks, effortlessly layering the pieces to reflect the theme. The final edgy, eastern-inspired images published in Issue 46 of TMRW Magazine were a testament to Effy’s modeling chops and knack for bringing out the cool factor in any clothing.
The casting strategy targeted up-and-coming models with a modern look and strong social media presence.
The shoot was tightly scheduled to maximize efficiency. With clear art direction and styling guidance, we ensured a cohesive, on-brand campaign. Post-production was prioritized to deliver images quickly for client approvals.
Legal provided model releases and negotiated usage rights. PR secured editorial coverage to amplify exposure.