Models
BRABUS x SMART
2024
Berlin
Automotive
,
Fashion
22 IMPACT played a key role in the global BRABUS x SMART campaign, casting and coordinating Lory Sonja to bring her bold energy to the launch of the Smart #1 and Smart #3. Shot over multiple days in Berlin, the production blended innovation with personality, capturing dynamic, high-impact visuals. Lory’s vibrant presence added an authentic, creative spark, aligning seamlessly with BRABUS’ fearless brand identity. The campaign gained strong traction across digital, social, and lifestyle platforms, reinforcing the vehicles’ luxury appeal while positioning Lory as a standout creative force.
22 IMPACT played a key role in the global BRABUS x SMART campaign, casting and coordinating Lory Sonja to bring her bold energy to the launch of the Smart #1 and Smart #3. Shot over multiple days in Berlin, the production blended innovation with personality, capturing dynamic, high-impact visuals. Lory’s vibrant presence added an authentic, creative spark, aligning seamlessly with BRABUS’ fearless brand identity. The campaign gained strong traction across digital, social, and lifestyle platforms, reinforcing the vehicles’ luxury appeal while positioning Lory as a standout creative force.
22 IMPACT played a key role in the global BRABUS x SMART campaign, casting and coordinating Lory Sonja to bring her bold energy to the launch of the Smart #1 and Smart #3. Shot over multiple days in Berlin, the production blended innovation with personality, capturing dynamic, high-impact visuals. Lory’s vibrant presence added an authentic, creative spark, aligning seamlessly with BRABUS’ fearless brand identity. The campaign gained strong traction across digital, social, and lifestyle platforms, reinforcing the vehicles’ luxury appeal while positioning Lory as a standout creative force.
"Bringing my energy to the BRABUS x SMART campaign was an incredible ride—bold, dynamic, and full of creative freedom. The perfect blend of innovation and style!"
Lory Sonja
Model
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We've worked with top brands such as McLaren, Dior, Warner Music Group, and more. Now, let’s work together on yours. Send us your brief, and we’ll get back to you within 24 hours.We’ve
We've worked with top brands such as McLaren, Dior, Warner Music Group, and more.
Now, let’s work together on yours.
Send us your brief, and we’ll get back to you within 24 hours.
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London, UK
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London, UK
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© 22 IMPACT LTD